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Industry Facts

  • 40% of concert tickets go unsold.
    (Source: Congressional hearing for Ticketmaster - Live Nation merger)
  • $4B in tickets are sold through the secondary market annually.
    (Source: Sports Business Journal)
  • Arena Football League suspended its 2009 season, deciding that "in light of the current unprecedented economic climate, the AFL, as a business enterprise, needs to be restructured."
    (Source: Arena Football League)
  • For a typical concert, 90% of the box-office gross goes to artists, leaving promoters with only 10% of the profits, yet 100% of the risk due to fixed fees for the venue, artists, marketing, etc.
    (Source: Billboard)
  • Live Nation makes $12-14 in ancillary revenue on every ticket sold; more than it makes from the ticket sale.
    (Source: Congressional hearing for Ticketmaster - Live Nation merger)
  • Album sales in the U.S. are down 45% since 2000, but concert ticket sales are up 240%, increasing from $1.7 billion to $4.2 billion.
    (Source: Pollstar)
  • Artists and promoters list tickets on the secondary market under the guise that they are from fans or brokers.
    (Source: Wall Street Journal)
  • NBA attendance is down 2.5% for the 2008-09 season, with several teams including the Indiana Pacers, Sacramento Kings, and New Orleans Hornets seeing drops or approximately 20%. Yet television ratings are up an average of 8-11%.
    (Source: Sports Business Journal)
  • The number of tickets sold by the top 100 touring acts was down 2% in 2008, while the average ticket price increased 8%.
    (Source: Pollstar)
  • Attendance at NASCAR Sprint Cup events down 10% from 2007 to 2008.
    (Source: Andrew Giangola, spokesman for NASCAR)
  • In 2008, the average MLB ticket price was $25, up 10% from 2007. The highest average ticket price belonged to the Boston Red Sox, $49, while the lowest average price belonged to the ALCS Champion Tampa Bay Rays, $17.
    (Source: Team Marketing Report)
  • In 2008, the average MLB fan spent $23 on merchandise, concessions, and parking while attending games, nearly the same amount they spent on tickets. Ancillary costs are up 5.5% from 2007.
    (Source: Team Marketing Report)
  • In 2008, the average NFL ticket price was $72, up 8% from 2007, while the average premium ticket price was $212. Average spending on merchandise, concessions, and parking was $22.
    (Source: Team Marketing Report)
  • For the 2008-2009 season, the average NHL ticket price was $50, up 5%. Yet the league' highest priced team, the Toronto Maple Leafs, and three other teams dropped prices. The New Jersey Devils lowered prices by 16%, but increased the costs of merchandise, concessions, and parking by an average of 18%.
    (Source: Team Marketing Report)

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